I have been doing a lot of talking, writing and thinking about authenticity lately. With all the hype around social media networking, and really any attempt at building/developing a relationship, being authentic is one of the main ingredients.
Authenticity is essential for building meaningful and lasting relationships. When you are truly authentic you do not cater to what everyone else wants you to be. You are yourself and that comes across in all that you do. It frees you up and eliminates the stress of having to be “on” at certain times. It makes you dependable. It is the true meaning of having integrity.
Of course, another main ingredient in relationships is trust. The In Over Your Head Blog recently posted a list of 5 books (6 if you count their book Trust Agents) that are great at explaining the concepts behind marketing terms like “social capital” and “social proof”.
These are not new concepts. They just seem to have resurfaced with all the hype and excitement surrounding social media marketing. These ideas have been around for a long time and should be incorporated into any attempt at building, developing and maintaining relationships.
Do you know of any good books, videos, podcasts etc on this subject?
